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In conjunction with HTE's Japan partner, MSC Ltd., HTE Research offers a very
comprehensive
semiconductor/embedded electronics/EDA centric consulting program to assist
startups, emerging firms, or established companies to:
1) Troubleshoot client's sales and distribution channels in Japan,
propose remedial actions, prepare client for Japan visit, attend key
meetings during Japan visit.
2) Expand client's sales and distribution channels with additional
staff, reps and/or distributors.
3) Set up a startup's initial thrust into the Japanese market by
recommending the optimum strategy with implementation actions to recruit
a talented country manager, generate the optimum strategies, and assist
in contracting with the best
rep/distributor(s).
In this engagement, HTE serves as the North America interface to the client
and MSC serves as the principal consultant doing the work in Japan.
Typically, the work we do can include any or most of the following elements:
- Analyze the client's situation and problem in detail to understand
the issues
- Do market research in Japan related to client's specific needs
- Offer advice on penetrating the Japanese market with the
appropriate price, promotion and product strategies
- Assist with leads to reference and key customers, as well as OEM
marketing or distribution partners
- Source, interview, and recruit key talent to match the style of
the company's culture
- We draw upon our vast rolodex and network to the solution as
quickly as possible
- Introduction to Japanese venture capitalists
- Draw upon our extensive top-level contacts in the Japanese
distribution space to find the right distributor(s)
- Have initial discussions with distributors to screen
representation opportunities
- Present qualified distribution/rep candidates to client and attend
meetings with key distributor management
- Make high-level meeting arrangements when key executive(s) visit
the interested potential candidates in Japan
- Do tactical PR work, such as press release
translation/localization to meet Japanese editorial standards and
distribution to key media outlets
- On-site client presentations
Our work is very results oriented. The fees vary based on the time and
the extent of the services involved but are typically based on a combination of
hourly, project, and contingency based compensation.
Read the "How to Succeed in the Japanese Market"
article.
Click here.
Putting the HTE-MSC team to work in Japan for your firm means that the
client gets 60+ years of qualified management, marketing and sales experience in
the global semiconductor industry ... and the consultant's vast network of worldwide
contacts and resources. View the consulting bios by clicking the names
below.
For a confidential review of your requirements, please contact Steve Szirom
at szirom@hteresearch.com or
telephone (360) 676-2260.
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